XM TO AIR FIRST EVER
NATIONAL RADIO BROADCAST OF WILLIE NELSON'S JULY 4TH PICNIC CONCERT
Willie Elects to Share His Fourth with
Americans Exclusively via XM
Washington D.C., June 29, 2003 --XM
Satellite Radio (NASDAQ: XMSR), America's leading satellite radio
service, today announced its exclusive national radio broadcast of
Willie Nelson's star-filled 30th Anniversary Fourth of July Family
Picnic Weekend concert. XM's broadcast is the first-ever national
broadcast of the renowned 4th of July Picnic Weekend concert.
This beloved American tradition, which started back in 1972 in Dripping
Springs, Texas as an opportunity for artists to come together to
celebrate the day, takes place this year at the new Two River Canyon
Amphitheatre 30 minutes outside of Austin in Spicewood, Texas. The 2003
concert kicks into high gear with XM broadcasting live performances by
Willie Nelson and many of his friends and guests, including The Dead,
Merle Haggard, Leon Russell, Ray Price and Billy Bob Thornton among
"e;Now you don't have to be in Texas to spend the Fourth with American
music icon Willie Nelson and his family and friends. With XM, all
Americans have the freedom to bring Willie with them to the beach, the
backyard barbecue or wherever their Independence Day celebrations may
take them,"e; said Hugh Panero, XM President and CEO.
The concert will be emceed by country music legend, Grammy-award winning
songwriter and XM Radio personality, Bill Mack. Live performances and
continuous coverage will air on XM Satellite Radio's Channel 168, XM
Live, starting each day at 10:30 a.m. Eastern Standard Time and lasting
until midnight. The broadcast coverage on July 4th and 5th will be
hosted on location by X-Country's [XM 12] Jessie Scott, Hank's Place's
[XM 13] Eddie Kilroy and Bluegrass Junction's [XM 14] Felton Pruitt.
XM has recently aired a television commercial featuring Willie Nelson
rhapsodizing about two of his passions: music and XM Radio. The
singer-songwriter is a longtime XM subscriber who listens to his
favorite XM channels on his customized tour bus. The 30-second spot was
filmed aboard Nelson's bus in May during a tour stop in Louisiana.
"e;Willie is a friend of America, music and XM. The live on-site broadcast
of his two day Picnic is a celebration that we can share with the whole
nation,"e; said Lee Abrams, XM's Chief Programming Officer.
About XM Satellite Radio
XM is America's #1 satellite radio service. With more than 600,000
subscribers today, XM is on pace to have more than one million
subscribers later this year. Whether in the car, home, office or on the
go, XM's loyal listeners enjoy 101 digital channels of choice: 70 music
channels, more than 35 of them commercial-free, from hip hop to opera,
classical to country, bluegrass to blues; and 31 channels of premiere
sports, talk, comedy, kid's and entertainment programming.
XM's strategic partners are leaders in the automotive, retail, consumer
electronics and media industries. Currently available on 25 of General
Motors' 2003 models, XM will be featured on 44 of GM's most popular
Cadillac, Chevrolet, GMC, Pontiac, Buick and Saturn models beginning
later this year. Honda is making XM available on the Honda Accord, Honda
Pilot and Acura RL, Acura TL and Acura MDX models. Toyota, Isuzu,
Infiniti, Nissan, Audi and Volkswagen will offer XM to their customers.
Consumers can also purchase XM's leading-edge car, home and portable
audio receivers, including the critically-acclaimed Delphi XM SKYFi
Radio, at Wal-Mart, Best Buy, Circuit City and other major retailers
nationwide. XM's strategic investors include General Motors, American
Honda Motor Co. Inc., Clear Channel Communications and DIRECTV. For more
information about XM, visit our web site atwww.xmradio.com.
Factors that could cause actual results to
differ materially from those in the forward-looking statements in this
press release include demand for the company's service, the company's
dependence on third party vendors, its potential need for additional
financing, as well as other risks described in XM Satellite Radio
Holdings Inc.'s Form 10-K filed with the Securities and Exchange
Commission on 3-31-2003. Copies of the filing are available upon request
from XM Radio's Investor Relations Department.