NIELSEN BROADCAST DATA
SYSTEMS (BDS) TO TRACK XM SATELLITE RADIO AIRPLAY
Washington D.C., June 24, 2003 --XM
Satellite Radio, the nation's leading satellite radio service, announced
that Nielsen Broadcasting Data Systems (BDS) will begin tracking music
played on XM Satellite Radio starting next month.
Record labels depend on Nielsen BDS for information about radio airplay.
As the music industry's leading music-monitoring service, Nielsen BDS
provides data that Billboard magazine uses to determine its airplay
charts. XM Satellite Radio is the first and only satellite radio company
to be monitored by Nielsen BDS.
Nielsen BDS will utilize its extensive computer technology to identify
songs played on ten XM Satellite Radio channels 24 hours a day, 365 days
a year throughout the United States. XM playlists, as monitored by
Nielsen BDS, will be available to Nielsen BDS subscribers and included
in its national airplay charts.
"e;BDS monitoring heralds a new stage in XM's growth and importance as our
commitment to breaking artists can now be fully illustrated and
documented to the music community,"e; said Lee Abrams, chief programming
officer for XM Satellite Radio. "e;The fact that BDS wants to track the
songs played on XM is a great reflection of the impact that XM is making
on radio listeners."e;
"e;Nielsen BDS is committed to providing meaningful information on music
airplay whether from terrestrial radio or from any other significant
delivery platform. XM's pioneering role in satellite radio and their
overwhelming consumer acceptance makes it clear that their information
will impact Nielsen BDS's services in a very positive way,"e; said Rob
Sisco, president of Nielsen Music and COO of Nielsen Retail
About XM Satellite Radio
XM is America's #1 satellite radio service. With more than 600,000
subscribers today, XM is on pace to have more than one million
subscribers later this year. Whether in the car, home, office or on the
go, XM's loyal listeners enjoy 101 digital channels of choice: 70 music
channels, more than 35 of them commercial-free, from hip hop to opera,
classical to country, bluegrass to blues; and 31 channels of premier
news, sports, talk, comedy, kids, and other entertainment programming.
XM's strategic partners are leaders in the automotive, retail, consumer
electronics and media industries. Currently available on 25 of General
Motors' 2003 models, XM will be featured on 44 of GMs most popular
models beginning later this year. Honda has announced it is making XM
available on the Honda Accord, Honda Pilot and Acura RL, Acura TL and
Acura MDX models. Toyota, Isuzu, Infiniti, Nissan, Audi and Volkswagen
will offer XM to their customers. Consumers can also purchase XM's
leading-edge car, home and portable audio receivers, including the
critically acclaimed Delphi XM SKYFi Radio, at Wal-Mart, Best Buy,
Circuit City and other major retailers nationwide. XM's strategic
investors include General Motors, American Honda Motor Co. Inc., Clear
Channel Communications, and DIRECTV. For more information about XM,
visit our Web site at www.xmradio.com.
About Nielsen Broadcast Data Systems (BDS)
Nielsen Broadcast Data Systems (BDS), a division of Nielsen
Entertainment, has been providing radio airplay data to record companies
since 1989 and is regarded as the standard music monitoring service
utilized by the music industry. Nielsen BDS is present in more than 128
markets and monitors more than 1100 radio stations as well as monitors
music video channels MTV, M2, VH1, BET, CMT, and Great American Country
24 hours a day, 7 days a week and detects over 1 million songs weekly.
Nielsen BDS currently houses one of the largest music libraries in the
world recognizing more than 400,000 songs. In addition, Billboard and
Billboard's Airplay Monitor magazines use Nielsen BDS data in the
determination of their airplay charts.
Nielsen Entertainment, a division of VNU Media Measurement &
Information, combines the resources of Nielsen Broadcast Data Systems (BDS),
Nielsen EDI, Nielsen Entertainment Marketing Solutions (EMS), Nielsen
NRG, Nielsen SoundScan, Nielsen VideoScan, Nielsen BookScan, and Nielsen
ReelResearch to provide market information, creative testing, marketing
solutions and analytical tools to the global entertainment industry.
This includes measuring box office results; tracking radio station
airplay; measuring music, video/DVD, and book sales; and providing
specialized market research services for motion pictures and television
programming. Collectively, these businesses have served the
entertainment community for more than 80 years in 16 markets around the
world. For more information visit www.nielsen.com/nielsen_entertainment.html.
Factors that could cause actual results to differ materially from those
in the forward-looking statements in this XM press release include
demand for the company's service, the company's dependence on third
party vendors, its potential need for additional financing, as well as
other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K
filed with the Securities and Exchange Commission on 3-31-2003. Copies
of the filing are available upon request from XM Radio's Investor
Factors that could cause actual results to
differ materially from those in the forward-looking statements in this
XM press release include demand for the company's service, the company's
dependence on third party vendors, its potential need for additional
financing, as well as other risks described in XM Satellite Radio
Holdings Inc.'s Form 10-K filed with the Securities and Exchange
Commission on 3-31-2003. Copies of the filing are available upon request
from XM Radio's Investor Relations Department.